specializi

Last month my wife and I were hosting a Mother’s Day brunch, at our house, filled with family and friends. It was a beautiful day, celebrating the most important women in our lives, discussing the usual; kids, food, sports, weather, politics, and work. Halfway through the day, I found myself belly up to the kitchen bar chatting with my cousin who owns a manufacturing company. We were discussing his operation and inevitably his SEO program. Now, let me frame this conversation by telling you he is already an SEO client of mine and we have had this discussion before. I consider him to be knowledgeable when it comes to this subject, which is why he caught me off guard when he said, “Seriously Josh, doesn’t SEO just boil down to making your site crawlable for spiders, and generating high-quality content?” In his mind, making a site crawlable and creating great content was exclusive and independent of any other factors, combine to form an easy path towards SEO success. He had the ben...